For the Eye Contour Cream Supreme campaign, I served as the white-label agency producer, continuing the successful partnership with the Clé de Peau Beauté and Shiseido Creative teams. Given the trust and seamless collaboration established during the Height of Radiance campaign, we were able to bring back the same production teams, filming with brand ambassador Zhang Ziyi in Beijing and the specialist product team in Munich. My role was to manage all key production decisions and ensure a smooth process from concept to delivery.

Client: Clé de Peau Beauté (Shiseido)
Agency: Shiseido Creative
Director: Wilfried Martin
Production Company (Beijing): Amanacliq
Production Company (Munich): mplusk films
Post-Production (Tokyo): Kirameki

I was brought on as a white-label agency producer, partnering directly with the Clé de Peau Beauté and Shiseido Creative teams. My role was to source and manage all production partners, ensuring the creative vision was realized across a complex, multi-location production. This included overseeing the shoot with brand ambassador Zhang Ziyi in Beijing and a specialist product team in Munich, with post-production taking place between Munich and Tokyo. The success and trust built from this initial collaboration were so well-received that we were immediately asked to produce a follow-up project, resulting in the Eye Contour Cream Supreme campaign. This not only highlighted the brand's elegance and innovation but also established a strong, lasting partnership.

As a white-label agency producer, I partnered directly with the Clé de Peau Beauté and Shiseido teams in London and New York to produce global assets for two key campaigns. Supported by producer Karen Lam, our roles focused on the product shoots for Luminizing Face Enhancer, which was filmed in New York City, and The Foundation, which was filmed in Paris and Greece. I also managed post-production across teams in New York, Paris, and London. The product sequences were then integrated with the celebrity ambassador sequences managed by the London-based team. Despite travel restrictions during the COVID-19 pandemic, I supervised the production remotely from Hong Kong, ensuring the creative vision was executed smoothly. This project demonstrated a successful model for navigating complex, international productions under challenging circumstances, reinforcing our reputation as a trusted and reliable creative partner.

I was the white-label agency producer for this impactful SK-II campaign, produced for the Tokyo 2020 Olympic Games. Working directly with Forsman & Bodenfors Singapore, I managed a complex, year-long international production that took place in Tokyo, Shanghai, Tahiti, and Houston. The project featured Olympic athletes from Japan, China, and the U.S.A., including Simone Biles. My role was crucial in coordinating with multiple stakeholders, including another agency and production company, to seamlessly share resources and filming time with the athletes. The success of this collaboration later led to partnering with Forsman & Bodenfors Singapore on the Gojek campaign.

Following the successful SK-II collaboration, I partnered with Forsman & Bodenfors Singapore as their white-label agency producer for the launch of this international brand campaign. Produced during the height of the COVID-19 pandemic, this project was an immense logistical challenge. I served as the central communication line for a global team, remotely supervising the shoot in Ukraine from Hong Kong. This involved coordinating with the director in Spain, production and post-production companies in Paris, and the client and agency teams in Singapore.

My role was to oversee every aspect of this ambitious and fast-paced production, from pre-production to delivery. The result was a stunning brand campaign that revealed a world where people's needs and activities meld seamlessly with Gojek's services. This project demonstrated my ability to deliver high-quality, international campaigns under the most challenging circumstances and build trust with a global team.

Agency producing by MKIM & CO producer Monica Chang

We are proud to have produced this meaningful campaign celebrating Amanda Simandjuntak as the winner of Clé de Peau Beaute’s Power of Radiance 2022 Award. Amanda has been empowering girls in Indonesia through her learning platform, Markoding. Equipped with lifelong skills such as computer coding, creativity and collaboration, these girls now have brighter futures ahead because of Amanda.

Agency Producer: Mikyung Kim

Presenting Toyota’s START YOUR IMPOSSIBLE global initiative with these incredible and inspiring athletes from Asia.

Each of these athletes are championing a social “impossible” that they are personally passionate about. Together with Toyota’s support, their social change projects will bring positive change to their communities.

This marks Toyota’s support of the creation of a more sustainable, inclusive and mobile society with hopes it will inspire others to challenge their own “impossible”.

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MKIM & CO Executive Producer: Mikyung Kim

Agency: Asatsu-DK Singapore
Director: Sasha Rainbow
Production Company: Academy Films
Client: Toyota

Our heroes:

Abdul Latif Romly, Paralympic Long Jumper, Malaysia, Rio 2016 Paralympics Gold Medalist.
Social Impossible: Championing Access to Better Education

Amit Kumar Saroha, Paralympic Discus and Club Thrower, India, 2014 Asian Para Games Silver Medalist.
Social Impossible: Championing Awareness for Safer Roads

Anchaya Ketkeaw, Paralympic Swimmer, Thailand, ASEAN Para Games Gold Medalist
Social Impossible: Taking a Stand Against Bullying

Dipa Karmaker, Olympic Gymnast, India, First ever female gymnast to compete at the Olympics for India.
Social Impossible: Empowering Young Women

Ernie Gawilan, Paralympic Swimmer, Philippines, 2018 Asian Para Games Gold Medalist.
Social Impossible: Championing for Cleaner Waters

Joseph Schooling, Olympic Swimmer, Singapore, Rio 2016 Olympics Gold Medalist and 2018 Asian Games Gold Medalist
Social Impossible: Championing Safer Roads

Marcus Fernaldi Gideon, National Badminton Player, Indonesia, 2018 Asian Games Gold Medalist
Social Impossible: Championing Safer Roads

Ni Nengah Widiasih, Paralympic Powerlifter, Indonesia, Rio 2016 Paralympics Bronze Medalist
Social Impossible: Leading the Way to Accessibility

Nguyen Thanh Trung, Paralympic Swimmer, Vietnam, 2018 Asian Para Games Gold Medalist.
Social Impossible: Empowering Youth to Move Forward

Panipak Wongpattanakit, Taekwondo Olympian, Thailand, Rio 2016 Olympics Bronze Medalist and 2018 Asian Games Gold Medalist
Social Impossible: Supporting Orphans for Better Lives

Saadi Abbas, Karate Champion, Pakistan, Asian Karate Championships Gold Medalist.
Social Impossible: Building Community Support through Sport

Toh Wei Soong, Para Swimmer, Singapore, 2018 Commonwealth Games Bronze Medalist and 2017 ASEAN Para Games Gold Medalist
Social Impossible: Championing Equality of Opportunity

Brand launch campaign for Livi Bank in Hong Kong. A new online banking experience backed by Bank of China Hong Kong.

MKIM & CO Executive Producer: Mikyung Kim

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Press:

MARKETING INTERACTIVE: Livi Bank launches comprehensive campaign, highlighting partnership with yuu

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Credits:

Livi Bank:
Head of Marketing: Anthony Wong
Head of Growth: Louis Tam
Head of Experience: Judy Ng
Marketing Manager: Beth Burt
Marketing Specialist: Michael Sham

DDB Hong Kong:
Executive Creative Director, Global Business and Managing Director, Creative Operations & Production: Jamal Hamadi
Creative Director: Christel Chong
Creative Director : Iker Lin
Creative Lead, Global Business & Creative Partner: Natalie Parengkuan Copywriter : Lim Leung
Art Director: Riko Miyazaki
Chief Business Officer: Leo Tsui
Group Account Director: Noc Choi
Group Account Director: Sophie Wilkinson
Senior Account Manager: Regen Lee
Senior Account Manager: Joyce Chan
Account Executive: Janice Tung
Head of Studio: Ng Kwok Hong
Artist: Nelson Fung
Senior Computer Artist: Yiu Tang
Senior Computer Visualizer: King Kong Cheng
Executive Producer: Mikyung Kim, MKIM & CO
Producer: Karen Lam
Editors: Ben Choi & Kinson Ki

Film Production Team:
Directors: Frank & Jump (Frank Shek & Tommy Chung)
Executive Producer: Suzanne Tung
Director of Photography: Tung Chiu
Production Manager: Kelvin Leung
Assistant Director: Mo Cheng
Art Director: Peggy Mok
Casting Director: Julina Ribeiro
Makeup: Matt Li
Hair Stylists: Gary Sun & Kolen But
Stylist: Kasa Leung
Stylist Assistant: Summer Li
Post Production: DDB Hong Kong & Light Club
Post Production Producer: Fanny Lui

Photo Production Team:
Photographer: Anthony Kar Long Fan
Gaffer: Yuen Kai Chan
Photo Assistants: King Ho Hsiao & Sing Man Pang
Art Director: KJ Kin Lau
Art Assistant: Mike Yeung Kin Kwok Makeup: Matt Li
Makeup assistant: Lok Yi Wong
Hair Stylist: Kolen But
Stylist: Kasa Leung
Stylist Assistant: Summer Li

Cast:
Mom: Stella To
Dad: Kevin Pu
Son: Daniel Lee
Grandma: Yvonne Lok
Love Interest: Kiko Yeung
7-Eleven Cashier: Ryan Chan
Butcher Shop Cashier: Agnes Wong
Party Shop Cashier: Hana Hong
Tool Shop Cashier: Freddy Yeung

Agency Producer: Mikyung Kim
Agency: Ogilvy & Mather Hong Kong
Direction and Production: Biff Butler with A52
Client: Milo - Nestle

Global product launch campaign for the Samsung Gear Sport smart watch. Arranged music licensing of "Kiss the Sky” by Jason Derulo.

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MKIM & CO Executive Producer: Mikyung Kim

Agency: Cheil Worldwide
Direction and Production: Factory Fifteen with Nexus Productions
Client: Samsung

Agency Producer: Mikyung Kim
Agency: Ogilvy & Mather Hong Kong
Direction and Production: Olly Riley-Smith with Production International
Client: Huawei Devices

Agency Producer: Mikyung Kim
Agency: Ogilvy & Mather Hong Kong
Direction and Production: Night Crew Labs with American Black Market
Client: Huawei Devices

Produced brand launch campaign to introduce a2 Milk to the Greater China market. Music track by Kylie Minogue.

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MKIM & CO Executive Producer: Mikyung Kim

MKIM & CO Producer: Lulu Wong

Client: a2 Milk
Agency: DDB
Director: Jono Nyquist

Agency Producer & Production Producer: Mikyung Kim
Agency: Ogilvy & Mather Hong Kong
Direction and Production: Stuart Howe with H&O / Animation by Engine House
Client: Landmark - Hongkong Land

Agency Producer: Mikyung Kim
Agency: Ogilvy & Mather Hong Kong
Direction and Production: Nikopicto and Treacle
Client: Cadbury Dairy Milk - Mondelēz

Pantene commercial produced for the Greater China market.

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Producer: Mikyung Kim

Client: Pantene

Agency: Grey Hong Kong

Production Company: DS Contents

Director: Julien Samson

Agency Producer: Mikyung Kim
Agency: Ogilvy & Mather Hong Kong
Direction and Production: Aylin Ünsal with FPS Productions
Client: Shangri-La Hotels & Resorts

Brand Producer & Copywriter: Mikyung Kim

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We're listening! You asked for Asia Fit and it's here: new sizing options for our most popular styles created with our Asian guests in mind. Achieving the perfect fit for Asia takes more than just shortening a hem. Asia Fit styles have structural and proportional updates to ensure everything fits and hits all the right places.

So how did we do it?

TOPS
Tops are now shorter in length and the neckline is slightly higher for better coverage.

BOTTOMS
Bottoms have narrower waistbands, are slightly longer down the hip, and the inseam has been shortened proportionally for a better fit on the knee and calf.

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Worked with agency Branding Records to develop in-store signages, size charts, product tags and hangers. Collateral images courtesy of Branding Records.

Agency Producer: Mikyung Kim
Agency: Ogilvy & Mather Hong Kong
Direction and Production: Helen Clemens with Mutual Workshop
Client: KFC - Yum! Brands

Agency Producer: Mikyung Kim
Agency: Ogilvy & Mather Hong Kong
Director: Reed Collins
Client: Rio Mints

Agency Producer: Mikyung Kim
Agency: Ogilvy & Mather Hong Kong
Direction and Production: Jamie Childs with Production International
Client: Huawei Devices

Agency Producer: Mikyung Kim
Photographer: Mia Haggi

My Role: Head of TV
Agency: Ogilvy & Mather Hong Kong
Client: Orbis

An emotional, interactive web experience showing a boy seeing for the first time after eye surgery. Using eye detection via the webcam it demonstrates the importance of paying attention by not looking away.

Agency Producer: Mikyung Kim
Agency: Ogilvy & Mather Hong Kong
Direction and Production: Elvis Yan with Maokee Production
Client: Cadbury Glow - Mondelēz

Agency Producer: Mikyung Kim
Agency: Ogilvy & Mather Hong Kong
Direction and Production: Cirkus
Client: Shangri-La Hotels & Resorts

Agency Producer: Mikyung Kim
Agency: Ogilvy & Mather Hong Kong
Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Matt Nisbet
Creative Technology Director: Craig Mason
Art Director: Elaine Li
Photographers: Elaine Li, Lam Yock, Jennifer Bin, Yu Zhong