Client: Hong Kong Ballet Artistic Director: Septime Webre Featuring: Artists of Hong Kong Ballet Creative Agency: Design Army Pum Lefebure, Co-Founder & Chief Creative Officer Jake Lefebure, Co-Founder & Chief Executive Officer Senior Art Directors: Heloise Condroyer, Mariela Hsu Art Director: Gaby Hernandez Sr. Designer / Animation: Dany Vo
VIDEO & PHOTOGRAPHY CREW Director and Photographer: Dean Alexander Producers: Mikyung Kim, MKIM & CO and Vivien Wong Editor: David Grossbach 1st Assistant Director: Erin Winebrenner Director of Photography: Andrew Strobridge 1st Assistant Camera for Video: Kevin Chuen 2nd Assistant Camera for Video: Terence Chan Gimbal Technician: Wong Cheuk Ming Camera Production Assistant: Dorcas Ho Drone: Rex Ngan, Hong Kong Professional Unmanned Aerial Vehicle Association Gaffers: Curtiss Li, Wong Wai Ming Lighting Assistants: Theo Wong, Scott Wong, Sunny Sun, Au Tsan Wing, Michael Tang Props Stylist: Billy Lau, Flow Films Props Stylist Assistant: Joanne Wong Backdrops: Hins Production, Wardrobe Stylist: Christine de Lassus Wardrobe Stylist Assistant: Lynn Serulla Hair & Make up Director: Dale Johnson Hair Stylist: Alistair Rae Hair Assistants provided by BRUNEBLONDE: Cannis Chan, Sing Chan, Kid Lo, Marcus Leung, Andrew Hau Make Up Artist: Megumi Sekine Make Up Assistants: Marco To, Jacqlyn Tan Sound Design: Nylon Studio, Sydney Colorgrade: Parker Jarvie, Company 3, New York Retouchers: Kristen Monthei Casting: Michael Pizzuto, TruWest Talent Agency Extra Actresses: Nip Chan, Chen Feng Zhen, Dahlia Tse, Sylvia Wu Interns: Alex Tam, Annie Yuen, Lexie Peterson, Manliza Chan Drivers: Provided by Sidney Van Service and Shing Fung Construction Material Equipment: Cinerent, Rent a Pro, Salon Media, RentACamera Venue Partners: Star Ferry, The Marine Department Special Thanks: Mrs Deborah Hung
Hong Kong Ballet
Presenting Toyota’s START YOUR IMPOSSIBLE global initiative with these incredible and inspiring athletes from Asia.
Each of these athletes are championing a social “impossible” that they are personally passionate about. Together with Toyota’s support, their social change projects will bring positive change to their communities.
This marks Toyota’s support of the creation of a more sustainable, inclusive and mobile society with hopes it will inspire others to challenge their own “impossible”.
My Role: Agency Producer Agency: Asatsu-DK Singapore Photography: James Fisher Client: Toyota
The North Face - Urban Exploration
My Role: Agency Producer Agency: Ogilvy & Mather Hong Kong Chief Creative Officer: Reed Collins Creative Directors: John Koay, Matt Nisbet Creative Technology Director: Craig Mason Art Director: Elaine Li Photographers: Elaine Li, Lam Yock, Jennifer Bin, Yu Zhong
Lululemon - Asia Fit
My Role: Brand Producer & Copywriter
We're listening! You asked for Asia Fit and it's here: new sizing options for our most popular styles created with our Asian guests in mind. Achieving the perfect fit for Asia takes more than just shortening a hem. Asia Fit styles have structural and proportional updates to ensure everything fits and hits all the right places.
So how did we do it?
TOPS Tops are now shorter in length and the neckline is slightly higher for better coverage.
BOTTOMS Bottoms have narrower waistbands, are slightly longer down the hip, and the inseam has been shortened proportionally for a better fit on the knee and calf.
Worked with agency Branding Records to develop in-store signages, size charts, product tags and hangers. Collateral images courtesy of Branding Records.