NEVER STANDING STILL: Celebrating 40 Years of Creativity and Vision.

My role: Producer

Full Credits below.

PRESS:

ADWEEK: “How Hong Kong Ballet Created Glorious Dance Ads as Charming as They Are Impressive”

MUSE BY CLIO: “Design Army Gorgeously Fuses Ballet and Pop Culture for Hong Kong Ballet's 40th Birthday”

MUMBRELLA: “Design Army’s new campaign for Hong Kong Ballet fuses Ravel’s Bolero with basketball and kung fu”

BRANDING IN ASIA: “Hong Kong Ballet Back With Another Visually Enticing Campaign for 40th Anniversary”

CREATIVE REVIEW: “Hong Kong Ballet marks 40 years with colourful short”

POINTE MAGAZINE: “Hong Kong Ballet's 40th Anniversary Season Trailer Takes It to the Next Level”

TRENDLAND: “Hong Kong Ballet 40th Anniversary Campaign”

CAMPAIGN BRIEF ASIA: “Design Army dances through the streets of Hong Kong for Hong Kong Ballet"‘s 40th Anniversary Campaign”

THE DRUM: “Hong Kong Ballet’s 40th Anniversary by Design Army”

CREATIVE BOOM: “Design Army's vibrant campaign to celebrate the 40th anniversary of Hong Kong Ballet”

FULL CREDITS

Client: Hong Kong Ballet
Artistic Director: Septime Webre
Featuring: Artists of Hong Kong Ballet
Creative Agency: Design Army
Pum Lefebure, Co-Founder & Chief Creative Officer
Jake Lefebure, Co-Founder & Chief Executive Officer
Senior Art Directors: Heloise Condroyer, Mariela Hsu
Art Director: Gaby Hernandez
Sr. Designer / Animation: Dany Vo

VIDEO & PHOTOGRAPHY CREW
Director and Photographer: Dean Alexander
Producers: Mikyung Kim, MKIM & CO and Vivien Wong
Editor: David Grossbach
1st Assistant Director: Erin Winebrenner
Director of Photography: Andrew Strobridge
1st Assistant Camera for Video: Kevin Chuen
2nd Assistant Camera for Video: Terence Chan
Gimbal Technician: Wong Cheuk Ming
Camera Production Assistant: Dorcas Ho
Drone: Rex Ngan, Hong Kong Professional Unmanned Aerial Vehicle Association
Gaffers: Curtiss Li, Wong Wai Ming
Lighting Assistants: Theo Wong, Scott Wong, Sunny Sun, Au Tsan Wing, Michael Tang
Props Stylist: Billy Lau, Flow Films
Props Stylist Assistant: Joanne Wong
Backdrops: Hins Production,
Wardrobe Stylist: Christine de Lassus
Wardrobe Stylist Assistant: Lynn Serulla
Hair & Make up Director: Dale Johnson
Hair Stylist: Alistair Rae
Hair Assistants provided by BRUNEBLONDE: Cannis Chan, Sing Chan, Kid Lo, Marcus Leung, Andrew Hau
Make Up Artist: Megumi Sekine
Make Up Assistants: Marco To, Jacqlyn Tan
Sound Design: Nylon Studio, Sydney
Colorgrade: Parker Jarvie, Company 3, New York
Retouchers: Kristen Monthei
Casting: Michael Pizzuto, TruWest Talent Agency
Extra Actresses: Nip Chan, Chen Feng Zhen, Dahlia Tse, Sylvia Wu
Interns: Alex Tam, Annie Yuen, Lexie Peterson, Manliza Chan
Drivers: Provided by Sidney Van Service and Shing Fung Construction Material
Equipment: Cinerent, Rent a Pro, Salon Media, RentACamera
Venue Partners: Star Ferry, The Marine Department
Special Thanks: Mrs Deborah Hung

Presenting Toyota’s START YOUR IMPOSSIBLE global initiative with these incredible and inspiring athletes from Asia.

Each of these athletes are championing a social “impossible” that they are personally passionate about. Together with Toyota’s support, their social change projects will bring positive change to their communities.

This marks Toyota’s support of the creation of a more sustainable, inclusive and mobile society with hopes it will inspire others to challenge their own “impossible”.

#StartYourImpossible

Our heroes:

Panipak Wongpattanakit, Taekwondo Olympian, Rio 2016 Olympics Bronze Medalist and 2018 Asian Games Gold Medalist
Social Impossible: Supporting Orphans for Better Lives

Toh Wei Soong, Para Swimmer, 2018 Commonwealth Games Bronze Medalist and 2017 ASEAN Para Games Gold Medalist
Social Impossible: Championing Equality of Opportunity

Ni Nengah Widiasih, Paralympic Powerlifter, Rio 2016 Paralympics Bronze Medalist
Social Impossible: Leading the Way to Accessibility

Anchaya Ketkeaw, Paralympic Swimmer, ASEAN Para Games Gold Medalist
Social Impossible: Taking a Stand Against Bullying

Marcus Fernaldi Gideon, National Badminton Player, 2018 Asian Games Gold Medalist
Social Impossible: Championing Safer Roads

Joseph Schooling, Olympic Swimmer, Rio 2016 Olympics Gold Medalist and 2018 Asian Games Gold Medalist
Social Impossible: Championing Safer Roads

startyourimpossible.asia

My Role: Agency Producer
Agency: Asatsu-DK Singapore
Photography: James Fisher
Client: Toyota

My Role: Agency Producer
Agency: Ogilvy & Mather Hong Kong
Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Matt Nisbet
Creative Technology Director: Craig Mason
Art Director: Elaine Li
Photographers: Elaine Li, Lam Yock, Jennifer Bin, Yu Zhong

My Role: Brand Producer & Copywriter

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We're listening! You asked for Asia Fit and it's here: new sizing options for our most popular styles created with our Asian guests in mind. Achieving the perfect fit for Asia takes more than just shortening a hem. Asia Fit styles have structural and proportional updates to ensure everything fits and hits all the right places.

So how did we do it?

TOPS
Tops are now shorter in length and the neckline is slightly higher for better coverage.

BOTTOMS
Bottoms have narrower waistbands, are slightly longer down the hip, and the inseam has been shortened proportionally for a better fit on the knee and calf.

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Worked with agency Branding Records to develop in-store signages, size charts, product tags and hangers. Collateral images courtesy of Branding Records.

My Role: Brand Producer
Photographer: Mia Haggi

My Role: Brand Producer
Photographer: Yunsik Yim