Mikyung Kim, Producer
International brand campaign launch for GOJEK. Marking the milestone of the introduction and unification of Gojek’s international brands and apps into one.
The brand key visuals reveal a world where people's needs and activities meld seamlessly with Gojek's transport, delivery and merchant goods and services. It depicts a bustling stylised city where everything 'flows' in a fluid motion,. #EnjoyTheFlow
In light of COVID-19, this photo shoot was produced under the strictest guidelines and protocols established to ensure the utmost safety of our cast and crew including running PCR tests, ambulance and medics on set, practicing thorough sanitisation and observing social distancing throughout the shoot.
My Role: Agency Producer
FULL CREDITS
TITLE OF WORK: The Flow
AGENCY: Forsman & Bodenfors Singapore
CLIENT: Gojek
Gojek Client Team
SVP - Group Head of International Marketing: Jasper Distel
VP- Head of International Brand & Strategy: Archishman Ramasubramanian
Forsman & Bodenfors Singapore
Art director: John Bergdahl
Art director: Patrick Knowlton
Art director: Qihao Shum
Copywriter: Joakim Labraaten
Copywriter: Lena Paik
Copywriter: Firrdaus Yusoff
Video editor/designer: Jason Feng
Client director: Abbe Hale
Campaign manager: Jade Cheng
Planner: Julia Blomquist
Engagement planner: Sanna Britsman
Executive producer: Ali Loveday-Herzinger
Agency producer: Mikyung Kim
Photography
Photographer: Artem Nadyozhin
Retoucher: Sveta Lytvynenko
Caviar
Producer: Céline Roubaud
Line producer: Guillaume Le Gat
Production coordinator: Aurelie Mention
Casting director: Kharmel Cochrane
Production designer: Mark Connell
Stylist: Ameena Callender
Stylist assistant: Scarlet Wallis
Shelter Film
Producer: Yuliia Pavliuk
Executive producer: Albert Zurashvili
Production coordinator: Gena Shevchenko
Production assistant: Nikita Iichenko
First AD: Aleksey Smoliar
NEVER STANDING STILL: Celebrating 40 Years of Creativity and Vision.
My role: Producer
Full Credits below.
PRESS:
ADWEEK: “How Hong Kong Ballet Created Glorious Dance Ads as Charming as They Are Impressive”
CREATIVE REVIEW: “Hong Kong Ballet marks 40 years with colourful short”
POINTE MAGAZINE: “Hong Kong Ballet's 40th Anniversary Season Trailer Takes It to the Next Level”
TRENDLAND: “Hong Kong Ballet 40th Anniversary Campaign”
THE DRUM: “Hong Kong Ballet’s 40th Anniversary by Design Army”
FULL CREDITS
Client: Hong Kong Ballet
Artistic Director: Septime Webre
Featuring: Artists of Hong Kong Ballet
Creative Agency: Design Army
Pum Lefebure, Co-Founder & Chief Creative Officer
Jake Lefebure, Co-Founder & Chief Executive Officer
Senior Art Directors: Heloise Condroyer, Mariela Hsu
Art Director: Gaby Hernandez
Sr. Designer / Animation: Dany Vo
VIDEO & PHOTOGRAPHY CREW
Director and Photographer: Dean Alexander
Producers: Mikyung Kim, MKIM & CO and Vivien Wong
Editor: David Grossbach
1st Assistant Director: Erin Winebrenner
Director of Photography: Andrew Strobridge
1st Assistant Camera for Video: Kevin Chuen
2nd Assistant Camera for Video: Terence Chan
Gimbal Technician: Wong Cheuk Ming
Camera Production Assistant: Dorcas Ho
Drone: Rex Ngan, Hong Kong Professional Unmanned Aerial Vehicle Association
Gaffers: Curtiss Li, Wong Wai Ming
Lighting Assistants: Theo Wong, Scott Wong, Sunny Sun, Au Tsan Wing, Michael Tang
Props Stylist: Billy Lau, Flow Films
Props Stylist Assistant: Joanne Wong
Backdrops: Hins Production,
Wardrobe Stylist: Christine de Lassus
Wardrobe Stylist Assistant: Lynn Serulla
Hair & Make up Director: Dale Johnson
Hair Stylist: Alistair Rae
Hair Assistants provided by BRUNEBLONDE: Cannis Chan, Sing Chan, Kid Lo, Marcus Leung, Andrew Hau
Make Up Artist: Megumi Sekine
Make Up Assistants: Marco To, Jacqlyn Tan
Sound Design: Nylon Studio, Sydney
Colorgrade: Parker Jarvie, Company 3, New York
Retouchers: Kristen Monthei
Casting: Michael Pizzuto, TruWest Talent Agency
Extra Actresses: Nip Chan, Chen Feng Zhen, Dahlia Tse, Sylvia Wu
Interns: Alex Tam, Annie Yuen, Lexie Peterson, Manliza Chan
Drivers: Provided by Sidney Van Service and Shing Fung Construction Material
Equipment: Cinerent, Rent a Pro, Salon Media, RentACamera
Venue Partners: Star Ferry, The Marine Department
Special Thanks: Mrs Deborah Hung
Presenting Toyota’s START YOUR IMPOSSIBLE global initiative with these incredible and inspiring athletes from Asia.
Each of these athletes are championing a social “impossible” that they are personally passionate about. Together with Toyota’s support, their social change projects will bring positive change to their communities.
This marks Toyota’s support of the creation of a more sustainable, inclusive and mobile society with hopes it will inspire others to challenge their own “impossible”.
To learn more visit: www.startyourimpossible.asia
My Role: Agency Producer
Agency: Asatsu-DK Singapore
Executive Creative Director: Chris Gurney
Photography: James Fisher
Client: Toyota
Our heroes:
Abdul Latif Romly, Paralympic Long Jumper, Malaysia, Rio 2016 Paralympics Gold Medalist.
Social Impossible: Championing Access to Better Education
Amit Kumar Saroha, Paralympic Discus and Club Thrower, India, 2014 Asian Para Games Silver Medalist.
Social Impossible: Championing Awareness for Safer Roads
Anchaya Ketkeaw, Paralympic Swimmer, Thailand, ASEAN Para Games Gold Medalist
Social Impossible: Taking a Stand Against Bullying
Dipa Karmaker, Olympic Gymnast, India, First ever female gymnast to compete at the Olympics for India.
Social Impossible: Empowering Young Women
Ernie Gawilan, Paralympic Swimmer, Philippines, 2018 Asian Para Games Gold Medalist.
Social Impossible: Championing for Cleaner Waters
Joseph Schooling, Olympic Swimmer, Singapore, Rio 2016 Olympics Gold Medalist and 2018 Asian Games Gold Medalist
Social Impossible: Championing Safer Roads
Marcus Fernaldi Gideon, National Badminton Player, Indonesia, 2018 Asian Games Gold Medalist
Social Impossible: Championing Safer Roads
Ni Nengah Widiasih, Paralympic Powerlifter, Indonesia, Rio 2016 Paralympics Bronze Medalist
Social Impossible: Leading the Way to Accessibility
Nguyen Thanh Trung, Paralympic Swimmer, Vietnam, 2018 Asian Para Games Gold Medalist.
Social Impossible: Empowering Youth to Move Forward
Panipak Wongpattanakit, Taekwondo Olympian, Thailand, Rio 2016 Olympics Bronze Medalist and 2018 Asian Games Gold Medalist
Social Impossible: Supporting Orphans for Better Lives
Saadi Abbas, Karate Champion, Pakistan, Asian Karate Championships Gold Medalist.
Social Impossible: Building Community Support through Sport
Toh Wei Soong, Para Swimmer, Singapore, 2018 Commonwealth Games Bronze Medalist and 2017 ASEAN Para Games Gold Medalist
Social Impossible: Championing Equality of Opportunity
